Cella / Eye & Facial Mask / Identity design & communication materials.
The product, made with top-tier ingredients and technology, was meant to be positioned as a high-end choice for quality-conscious mask users. It comes at a price point that's 4 to 5 times higher than the average market offering. Our focus was less on making it look expensive and more on conveying the unique physical experience it offers. To us, the mask feels like a cooling, close-to-skin layer that slowly absorbs nutrients. We believe the decision that made the client bought the idea was mainly because of our interpretation of their product rather than the appearance of the packaging.
