ORIENTECH / Air Conditioning & Mechanical Ventilation / Brand Identity design, brand Communication design
Changing climate patterns, improving ventilation, and reducing air temperatures on a large scale are what they specialize in, and here we are aiming to depict their story. The logo essentially conveys the idea of analyzing temperature over time or gradually lowering temperatures to create a controlled climate. From a safety perspective, given their work in low-light construction sites, some of their brand communication items were designed to ensure they remain visible by glowing in the dark. The best part of this project is that everyone in the room instantly fell in love with the brand concept, except for the Feng Shui master who decided to play god.
