natural fiber drink / BRAND IDENTITY & PRODUCT COMMUNICATION MATERIALS
As a weight management product, emphasizing a sense of lightness is our goal for the brand. The logo showcases a floating kite-like cloth forming 'N & C,' symbolizing this concept. We've opted for a "colorless" palette in the brand to match the natural, earthy appearance of the drink powder, which is made from natural substances, avoiding artificial or chemical colors. This strategy aims to distinguish significantly from the typical crowd of products on the shelf, appealing to health-conscious consumers seeking a unique option.
