Fabula / Facial & Neck Jelly Mask / Identity design, packaging & communication materials.
Pearl powder, a traditional Chinese medication derived from salt-water pearls, is renowned for improving skin condition and its anti-inflammatory and detoxification properties. Our design objective is to bridge the gap with the newer generation, fostering trust in traditional Chinese medicine while maintaining a contemporary twist, and not becoming like those over-packaged mooncakes. We employ 'ink-like' illustrations, inspired by Chinese ink painting, to convey pearl's elegance. The packaging embodies humility, authenticity, and a departure from traditional luxury designs. It features hand-folded, glue-free paper wrapping, secured with a small end sticker.
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/0051d8e6-5968-4de5-a896-fc6713543626_rw_1200.jpg?h=04997b4c711aab3b7493ac427847b6c6)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/bce56a72-39ff-405a-9a29-c03b011e522a_rw_1200.jpg?h=360e26fb4c7c7f3ba5b608354b12c9bb)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/3d93d4d5-5a39-477b-960e-27fd6bb8d7af_rw_1200.jpg?h=b51efc87c72e17795ffabf6fee1eb1ec)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/42704ee8-0d44-45e2-9182-eb987755e9f6_rw_600.jpg?h=1e39ac0f1cd0e957e6a1f5e56c035b83)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/eb128945-5bb3-4da4-886f-1a7ed5ac0faa_rw_1200.jpg?h=65ce6f589904478497224cc775b06167)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/e71bcb7f-755b-436e-bfa0-364d966e5d96_rw_600.jpg?h=04b388059686f8634d30172f525eaaf2)