Fabula / Facial & Neck Jelly Mask / Identity design, packaging & communication materials.
This product is aimed at those who prefer jelly-based facial masks. The client might expect us to feature images of flower petals and lots of berries on the packaging due to the ingredients, but we envisioned something different. We imagined a foggy scene by the lake early in the morning. In the end, we created a beautiful black-and-white photo of a Scandinavian landscape with a mountain and lake, accented with a bold zest of yellow in glossy print. We told the client that all the flowers and berries were in the forest.
