Mr.Clean / Launderette / Poster, communication collaterals
It was a yearly, one-and-only discount promotion that the client agreed upon. We wanted to convey the 'half-price discount' message boldly and without hesitation, hoping their customers would gladly stare at the poster. Unfortunately, one of the franchisees did not agree with the idea of featuring a half-naked ballerino at their main entrance. Out of respect for their personal beliefs, we made sure that not even a human figure was present during the promotion period.
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/e9856bb7-0963-4fde-bb17-f690e642dc2e_rw_600.jpg?h=83208625082593853267a543338b1b38)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/3f6ed566-6444-462e-95c1-0d0eb885de69_rw_600.jpg?h=931fef7cfafef582b76347606e874c96)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/1d503ef3-24ed-4cf7-b50f-7cfd152632c9_rw_1200.jpg?h=395118fa33dc835ccc91d8b19ab1ae0f)