Mr.Clean / Launderette / Poster, communication collaterals
It was a yearly, one-and-only discount promotion that the client agreed upon. We wanted to convey the 'half-price discount' message boldly and without hesitation, hoping their customers would gladly stare at the poster. Unfortunately, one of the franchisees did not agree with the idea of featuring a half-naked ballerino at their main entrance. Out of respect for their personal beliefs, we made sure that not even a human figure was present during the promotion period.
