Mr.Clean / Launderette / Poster
This was the first 'Pay Half' promotion event, dedicated to loyal customers as CleanCard members. However, the inclusion of half-naked individuals sparked a debate on moral issues. During the promotion period, the response to the event was quite positive, but the moral issue topic gradually turned negative.
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/46d34514-1cdc-4504-aefe-504f66139ea8_rw_600.jpg?h=181c87ba01fb002b9b03d01ba7b32c94)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/736d249e-2617-403b-879e-c9c7038aaf8c_rw_600.jpg?h=133ea10b9b493481aa085358f7c42972)
![](https://cdn.myportfolio.com/ac401ba4-9f54-4e56-96d3-e5a5de2094c3/2f527fc4-406b-4103-8cd0-8689fd25971c_rw_600.jpg?h=53fbb455d8275e85f170392a6aab6e4e)